Status: 15.03.2024
1. Data protection at a glance
General notes
The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy listed below this text.
Data collection on this website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the “Information about the responsible body” section of this privacy policy.
How do we collect your information?
On the one hand, your data is collected when you provide it to us. This could be data that you enter in a contact form, for example. Other data is collected automatically or with your consent when you visit the website by our IT systems. This is primarily technical data (e.g. Internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.
What do we use your data for?
Some of the data is collected to ensure error-free provision of the website. Other data can be used to analyze your user behavior.
What are your rights with regard to your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request that this data be corrected or deleted. If you have given your consent to data processing, you can withdraw this consent at any time for the future. You also have the right to request that the processing of your personal data be restricted under certain circumstances. You also have the right to lodge a complaint with the competent supervisory authority. You can contact us at any time about this and if you have any further questions about data protection.
Analytical tools and tools from third parties
When you visit this website, your surfing behavior can be statistically evaluated. This is done primarily with so-called analysis programs. Detailed information about these analysis programs can be found in the following privacy policy.
2nd hosting
We host the content of our website with the following provider:
Strato
The provider is Strato AG, Otto-Ostrowski-Straße 7, 10249 Berlin (hereinafter “Strato”). When you visit our website, Strato collects various log files, including your IP addresses. For more information, please see Strato's privacy policy: https://www.strato.de/datenschutz/. Strato is used on the basis of Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in presenting our website as reliably as possible. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be withdrawn at any time. Order processing
We have concluded an order processing contract (AVV) for the use of the above service. This is a contract required by data protection law, which ensures that it only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.
3. General information and mandatory information
Data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations and this privacy policy. When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done. We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may have security gaps. It is not possible to completely protect data from access by third parties.
Note on the responsible body
The responsible body for data processing on this website is:
Mama Sauber UG
Werner-Schlierf-Strasse 13
81539 Munich
email: datenschutz@mamasauber.de
The responsible body is the natural or legal person who, alone or together with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).
Storage period
Unless a specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you make a legitimate request for deletion or withdraw your consent to data processing, your data will be deleted unless we have any other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the deletion will take place after these reasons cease to apply.
General information on the legal basis of data processing on this website
If you have consented to data processing, we process your personal data on the basis of Article 6 (1) (a) GDPR or Article 9 (2) (a) GDPR, provided that special categories of data are processed in accordance with Article 9 (1) GDPR. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Article 49 (1) (a) GDPR. If you have consented to the storage of cookies or access to information on your device (e.g. via device fingerprinting), data processing is also carried out on the basis of Section 25 (1) TTDSG. The consent can be withdrawn at any time. If your data is necessary to fulfill a contract or to carry out pre-contractual measures, we process your data on the basis of Article 6 (1) (b) GDPR. We also process your data insofar as it is necessary to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c DSGVO. Data processing may also be carried out on the basis of our legitimate interest in accordance with Art. 6 para. 1 lit. f DSGVO. The following paragraphs of this privacy policy provide information on the relevant legal bases in each individual case.
Recipients of personal data
As part of our business activities, we work with various external agencies. In some cases, this also requires the transfer of personal data to these external bodies. We only transfer personal data to external parties if this is necessary as part of contract performance, if we are legally obliged to do so (e.g. transfer of data to tax authorities), if we have a legitimate interest in the transfer of data in accordance with Article 6 (1) (f) GDPR, or if another legal basis allows the transfer of data. When using contract processors, we only share our customers' personal data on the basis of a valid contract for order processing. In the case of joint processing, a joint processing contract is concluded.
Note on data transfer to the USA and other third countries
Among other things, we use tools from companies based in the USA or other third countries that are not secure under data protection law. If these tools are active, your personal data may be transferred to and processed in these third countries. We would like to point out that no level of data protection comparable with the EU can be guaranteed in these countries. For example, US companies are required to disclose personal data to security authorities without you, as the person concerned, being able to take legal action against this. It cannot therefore be ruled out that US authorities (e.g. secret services) may process, evaluate and permanently store your data on US servers for monitoring purposes. We have no influence on these processing activities.
Withdrawal of your consent to data processing
Many data processing processes are only possible with your express consent. You can withdraw consent that you have already given at any time. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.
Right to object to data collection in special cases and against direct marketing (Art. 21 GDPR)
IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 PARA. 1 LIT. E OR F DSGVO, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU FILE AN OBJECTION, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED, UNLESS WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION UNDER ARTICLE 21 (1) GDPR). IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS ASSOCIATED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL THEN NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION IN ACCORDANCE WITH ARTICLE 21 (2) GDPR).
Right to lodge a complaint with the competent supervisory authority
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged infringement. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to yourself or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another person responsible, this will only be done insofar as it is technically feasible. Information, correction and deletion
Within the framework of the applicable legal provisions, you have the right to receive information free of charge about your stored personal data, its origin and recipients and the purpose of data processing and, if applicable, a right to correct or delete this data. You can contact us at any time about this and if you have any further questions on the subject of personal data.
Right to restrict processing
You have the right to request that the processing of your personal data be restricted. You can contact us for this at any time. The right to restrict processing exists in the following cases:
If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the audit, you have the right to request that the processing of your personal data be restricted.
If the processing of your personal data was/happens unlawfully, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of deletion.
If you have filed an objection in accordance with Article 21 (1) GDPR, a balance must be made between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request that the processing of your personal data be restricted.
If you have restricted the processing of your personal data, this data — apart from storage — may only be processed with your consent or to assert, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.
SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection when the browser's address line changes from “http://” to “https://” and by the lock icon in your browser line. If SSL or TLS encryption is activated, the data that you submit to us cannot be read by third parties.
4. Data collection on this website
cookies
Our websites use so-called “cookies.” Cookies are small data packets and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser. Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies make it possible to integrate certain services from third-party companies within websites (e.g. cookies to process payment services). Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes. Cookies that are necessary to carry out the electronic communication process, to provide certain functions requested by you (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Article 6 (1) (f) GDPR, unless another legal basis is provided. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG); consent can be withdrawn at any time. You can set your browser so that you are informed when cookies are set and only allow cookies in individual cases, exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be limited. You can find out which cookies and services are used on this website in this privacy policy.
contact form
If you send us inquiries via the contact form, we will store your details from the enquiry form, including the contact details you provided there, for the purpose of processing the enquiry and in case of follow-up questions. We will not share this data without your consent. This data is processed on the basis of Article 6 (1) (b) GDPR, provided that your request is related to the fulfilment of a contract or is necessary to carry out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be withdrawn at any time. The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions — in particular retention periods — remain unaffected.
Calendly
You can make appointments with us on our website. We use the “Calendly” tool to book appointments. The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter “Calendly”). To book an appointment, enter the requested data and the desired date in the mask provided. The data entered is used for planning, carrying out and, if necessary, following up on the appointment. The appointment data is stored for us on Calendly's servers, whose privacy policy can be viewed here: https://calendly.com/de/pages/privacy. The data you have entered will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies. Mandatory legal provisions — in particular retention periods — remain unaffected. The legal basis for data processing is Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in making appointments with interested parties and customers as uncomplicated as possible. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be withdrawn at any time. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://calendly.com/pages/dpa.
Request by e-mail, telephone or fax
If you contact us by email, telephone or fax, your request, including all resulting personal data (name, request), will be stored and processed by us for the purpose of processing your request. We will not share this data without your consent. This data is processed on the basis of Article 6 (1) (b) GDPR, provided that your request is related to the fulfilment of a contract or is necessary to carry out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be withdrawn at any time. The data you send us via contact requests will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions — in particular statutory retention periods — remain unaffected.
Communication via WhatsApp
To communicate with our customers and other third parties, we use, among other things, the WhatsApp instant messaging service. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Communication is carried out via end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from gaining access to the communication content. However, WhatsApp has access to metadata that is created during the communication process (e.g. sender, recipient, and time). We would also like to point out that WhatsApp, according to its own statement, shares personal data of its users with its parent company Facebook based in the USA. Further details on data processing can be found in WhatsApp's privacy policy at: https://www.whatsapp.com/legal/#privacy-policy. WhatsApp is used on the basis of our legitimate interest in communicating as quickly and effectively as possible with customers, interested parties and other business and contractual partners (Art. 6 (1) (f) GDPR). If a corresponding consent has been requested, data processing is carried out exclusively on the basis of consent; this can be withdrawn at any time with effect for the future. The communication content exchanged between and on WhatsApp remains with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions — in particular retention periods — remain untouched. We use WhatsApp in the “WhatsApp Business” variant. Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.whatsapp.com/legal/business-data-transfer-addendum. We have set up our WhatsApp accounts so that there is no automatic data reconciliation with the address book on the smartphones in use. We have concluded a contract for order processing with WhatsApp.
5. Newsletter newsletter data
If you would like to receive the newsletter offered on the website, we need an email address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data is not collected or is only collected on a voluntary basis. We use this data exclusively to send the requested information and do not pass it on to third parties. The data entered in the newsletter subscription form is processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can withdraw your consent to the storage of the data, the e-mail address and their use to send the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation. The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter or after the purpose has ceased to exist. We reserve the right to delete or block email addresses from our newsletter mailing list at our own discretion within the scope of our legitimate interest in accordance with Art. 6 para. 1 lit. f DSGVO. Data that we have stored for other purposes remains unaffected by this. After you unsubscribe from the newsletter distribution list, your e-mail address may be stored in a blacklist by us or the newsletter service provider, if this is necessary to prevent future mailings. The data from the blacklist is only used for this purpose and is not combined with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Article 6 (1) (f) GDPR). Storage in the blacklist is not limited in time.
You can object to storage if your interests outweigh our legitimate interest. Sending newsletters to existing customers
If you order goods or services from us and provide your e-mail address, this e-mail address may subsequently be used by us to send newsletters, provided that we inform you of this in advance. In such a case, the newsletter will only send direct advertising for our own similar goods or services. You can cancel your subscription to this newsletter at any time. For this purpose, there is a corresponding link in every newsletter. In this case, the legal basis for sending the newsletter is Art. 6 para. 1 lit. f DSGVO in conjunction with § 7 para. 3 UWG. After you unsubscribe from the newsletter distribution list, we may store your email address in a blacklist to prevent future mailings to you. The data from the blacklist is only used for this purpose and is not combined with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Article 6 (1) (f) GDPR). Storage in the blacklist is not limited in time. You can object to storage if your interests outweigh our legitimate interest.
6. Plug-ins and tools
YouTube with advanced data protection
This website includes videos from the YouTube website. The operator of the website is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. When you visit one of these websites on which YouTube is integrated, a connection to YouTube's servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to associate your surfing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account. We use YouTube in extended data protection mode. According to YouTube, videos that are played in extended data protection mode are not used to personalize browsing on YouTube. Ads that are displayed in extended data protection mode are also not personalized. In extended data protection mode, no cookies are set. Instead, however, so-called local storage elements are stored in the user's browser, which contain personal data similar to cookies and can be used for recognition. Details about extended data protection mode can be found here: https://support.google.com/youtube/answer/171780.
After activating a YouTube video, further data processing processes may be triggered over which we have no influence. YouTube is used in the interest of presenting our online offerings in an appealing way. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be withdrawn at any time. For more information about YouTube's privacy policy, please see their privacy policy at: https://policies.google.com/privacy?hl=de. The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards when processing data in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. For more information, please contact the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant - detail? contact=true&id=a2zt000000001l5aai&status=Active
Font Awesome (local hosting)
This site uses Font Awesome to uniformly display fonts. Font Awesome is installed locally. There is no connection to Fonticons, Inc. servers. For more information about Font Awesome, please see the Font Awesome privacy policy at: https://fontawesome.com/privacy.
Google Maps
This site uses the Google Maps map service. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. If Google Maps is activated, Google can use Google Fonts for the purpose of uniformly displaying fonts. When you call up Google Maps, your browser loads the required web fonts into your browser cache to correctly display texts and fonts. Google Maps is used in the interest of presenting our online offers in an appealing way and making it easy to find the locations we have specified on the website. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be withdrawn at any time. Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/. More information on how to handle user data can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de. The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards when processing data in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. For more information, please contact the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant - detail? contact=true&id=a2zt000000001l5aai&status=Active
Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. The purpose of reCAPTCHA is to check whether the data on this website (e.g. in a contact form) is entered by a person or by an automated program. To this end, reCAPTCHA analyses the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (e.g. IP address, time the website visitor spent on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google. The reCAPTCHA analyses run completely in the background. Website visitors are not notified that an analysis is taking place. The storage and analysis of data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in protecting its web offers from abusive automated spying and from SPAM. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be withdrawn at any time. For more information about Google reCAPTCHA, please see the Google Privacy Policy and Google Terms of Use at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de. The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards when processing data in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. For more information, please contact the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant - detail? contact=true&id=a2zt000000001l5aai&status=Active
7. Analysis tools and advertising
Google Analytics
This website uses features of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics enables the website operator to analyze the behavior of website visitors. Here, the website operator receives various usage data, such as page views, length of stay, operating systems used and origin of the user. Google may combine this data in a profile that is assigned to the respective user or their device. Google Analytics uses technologies that enable the user to be recognized for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there. The use of this analysis tool is based on Article 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), processing is carried out exclusively on the basis of Article 6 (1) (a) GDPR; consent can be withdrawn at any time. Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
IP anonymization
We have activated the IP anonymization feature on this website. As a result, your IP address is abbreviated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and Internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.
Browser plugin
You can prevent Google from collecting and processing your data by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de. More information about how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Order processing
We have concluded an order processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographics in Google Analytics
This website uses the “demographic characteristics” feature of Google Analytics to be able to show website visitors suitable advertisements within the Google advertising network. As a result, reports can be created that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and from visitor data from third parties. This data cannot be attributed to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit Google Analytics from collecting your data as described in the “Objection to data collection” section.
Storage period
User and event level data stored by Google, which is linked to cookies, user identifiers (e.g. user ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID), is anonymized or deleted after 14 months. Details can be found under the following link: https://support.google.com/analytics/answer/7667196?hl=de
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program from Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads allows us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). In addition, targeted advertisements can be displayed based on user data available on Google (e.g. location data and interests) (target group targeting). As a website operator, we can quantitatively evaluate this data, for example by analyzing which search terms have led to the display of our advertisements and how many ads have led to corresponding clicks. The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG. The consent can be withdrawn at any time. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.
Source: https://www.e-recht24.de
